By registering in the E-Shop or placing an order, the Purchaser gives to the Vendor, as the administrator of personal data, consent to the processing personal data, which he communicated to the Vendor. Such personal data are processed for the purposes of exercise the rights and obligations arising from the Purchase Contract or for the purposes of commercial messages addressed to customers or with regards to registered customers also for the purposes of administering the users’ accounts in the E-Shop, in the electronic format and automated mode. Subject to processing are the addresses and identification data relating to the E-Shop customers in the following scope: name and surname, domicile address, delivery/invoicing address, e-mail address, telephone number. The personal data are processed for the period deemed necessary for their processing in view of given purpose. In case of consent given for the purposes of commercial messages sending, the personal information involving the customer’s e-mail address is kept active until the customer cancels his consent. The personal data will not be made available to any other subject, with the exception of giving necessary data (name, address, telephone number, e-mail address) to the carrier for the purposes of the Products delivery including notification of delivery by the SMS or e-mail, as well as to payment agent for the purposes of processing the payment of the purchase price for the Products, as regards what the customer expressly agrees. If the Purchaser asks for the information involving his personal data processing, the Vendor is obligated to provide the Purchaser with such information. For providing the information pursuant to the preceding sentence, the Vendor has right to require a reasonable compensation not exceeding the cost of providing such information. In the event the Purchaser would think that the Vendor performs the processing of his personal data that is inconsistent with the protection of the Purchaser’s private and personal life or against applicable laws, in particular if the personal data are inaccurate for the purpose of processing, the Purchaser may apply for the explanation or require an appropriate remedy. Providing of personal data is voluntary. It is possible to contact the Vendor concerning personal data processing at the e-mail address: email@example.com, via telephone at +420 222 592 440-2, or by notification addressed to the Vendor’s domicile address. The Vendors registration number at the Personal Data Protection Authority of the Czech Republic is 00042893.